The Knowledge To Connect The Dots In Digital And Beyond

When Amsterdam-based non-profit Music Mayday wanted to bring global attention to their “Skop Gat” (Kick Ass in Africans) World Cup campaign, they turned to Tracy. When Wells Fargo wanted to move the needle in Houston within the African-American market, it was Tracy’s vision they relied upon in finding and managing their successful sponsorship of the Essence Music Festival (the largest multicultural music festival and empowerment seminar in the Unites States). Whether international or domestic, digital, traditional, or entertainment marketing, Tracy has been successful in helping clients reach their full potential.

Attributes:
•Business Educated
•Worked With Diverse International and Domestic Clientele: Global Non-profits, African-American/Urban Market, NASCAR Market, Global Luxury Market/High Networth Individuals
•Worked With A Range of Industries: Entertainment, Luxury, CPG, Electronics, Military/Government, etc.

Specialties:
•Digital, Traditional Advertising/Marketing, Entertainment/Non-traditional Marketing
•Web 1.0, 2.0/Social Media Marketing and Promotions Development
•Project/Account Management (domestic, international)
•Concept/Campaign/Creative Development
•Media Planning, Buying, Placing and Trafficking
•Branding
•Sponsorship/Partnership Management: Sales/Packages, Activations
•Budgets, Contract/Deal Negotiations
•Music/Pop Culture Promotional Tie-ins
•Online/Offline Research/Measurement/Metrics
•Mobile and Emerging Technologies
•General Market and Multicultural Targeting