With nearly 20,000 members, Brands & Music is the #1 music partnerships community worldwide. Brands & Music focuses on all areas of the evolving world of music partnerships: current brand and artist partnerships, promotions involving music, consumer insights, new digital technologies/social media strategy, etc. Its members are from all over the globe. They include all of the major record labels (domestic and foreign divisions), independent record labels, musicians, global concert promoters, many of the major advertising agencies, media and entertainment agencies, and some of the most recognizable brands in the world (click to visit the group on Linkedin).
Tracy started the group in 2009 because he felt his experience in digital and traditional marketing/advertising, music sponsorships and promotions, media planning buying, and as a lifelong musician could help bridge the advertising and music industries – especially where they merge in the digital world.