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A Few Thoughts About The 24HoursOfHappiness Experience

A Few Thoughts About The 24HoursOfHappiness Experience

UPDATE: The experience also wins the Grand Prix at Cannes. UPDATE: The experience wins the 2014 Webby for the Best Use of Interactive Video. UPDATE: The experience is no longer operational in its original format. Probably like many folks, I had never heard of the International Day of Happiness before last week. However, last Wednesday night I was going though my LinkedIn feed when I noticed a post mentioning it. I clicked on the link and...

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Tumbling Silos: What I Learned From The Coachella Webcast

Tumbling Silos: What I Learned From The Coachella Webcast

I suppose as marketers it’s human nature for us to silo things: social media vs. traditional media, social media marketing vs. other forms of online marketing, online advertising vs. television advertising, etc. Fortunately, the natural progression of technology tends to throw everything into a giant blender and hit the purée button. I could not attend Coachella this year in person. However, thanks to the good folks at Wrigley’s 5...

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