THE DANCETIME BOYS Premiering the first quarter of 2013 on Comcast’s BabyFirst Americas cable network, The Dancetime Boys will take viewers on engaging field trips (malls, schools, landmarks, etc.) in search of inactive children. With their signature bullhorn and infectious enthusiasm, multitalented five year-old hosts, PB & JAM will motivate kids to get up and dance, express themselves, and most importantly, HAVE FUN!, all...

  The Brands & Music Linkedin group has added its 9,000th member. The group focuses on all areas of music partnerships – consumer and technological insights, promotional strategy, active promotions, etc. It’s comprised of musicians, record labels, advertising/entertainment agencies, global brands and small businesses, etc. It includes members from every major continent (all over the U.S., Europe, Africa, Asia –...

  Particle 5 (click to visit Particle5.com) Tracy has been named to the Advisory Board of Santa Monica, California-based advertising technology company Particle 5. About Particle 5 Particle 5 (P5) is a new media company that has developed a unique video advertising technology, Product Placement Tagging™, which monetizes the product/brand impressions that occur within a TV show, film or web video, via set-top boxes, PCs and mobile...

Tracy is brought on as the marketing consultant for the release of Los Angeles-based indie rock band Rough Church’s new CD, “The Wow Signal.” Tracy is helping the band integrate, maximize, and capitalize on the exposure they are receiving in media outlets such as KPFK and the LA Weekly (click to see write-up). Tracy is also advising the band with regard to establishing a stronger social media presence on Twitter, Facebook and Youtube...

  I suppose as marketers it’s human nature for us to silo things: social media vs. traditional media, social media marketing vs. other forms of online marketing, online advertising vs. television advertising, etc. Fortunately, the natural progression of technology tends to throw everything into a giant blender and hit the purée button. I could not attend Coachella this year in person , however, thanks to the good folks at...