The Brands & Music Linkedin group has added its 5,000th member. The group focuses on all areas of music partnerships – consumer and technological insights, promotional strategy, active promotions, etc. It’s comprised of musicians, record labels, advertising/entertainment agencies, global brands and small businesses, etc. It includes members from every major continent (all over the U.S., Europe, Africa, Asia –...

  Particle 5 (click to visit Particle5.com) Tracy has been named to the Advisory Board of Santa Monica, California-based advertising technology company Particle 5. About Particle 5 Particle 5 (P5) is a new media company that has developed a unique video advertising technology, Product Placement Tagging™, which monetizes the product/brand impressions that occur within a TV show, film or web video, via set-top boxes, PCs and mobile...

  UPDATE: Since this blog post, Red Bull TV has ceased to be a 24/7 streaming channel, opting to only stream sporadically. You can see videos of the channel in its former glory below (highlighted in red). I’m scratching my head… Given their target market, cutting Redbull.tv and pushing The Red Bulletin – a magazine – is a bit puzzling.  As one can probably tell from the sparseness of my blogs posts, I’m...

Tracy is brought on as the marketing consultant for the release of Los Angeles-based indie rock band Rough Church’s new CD, “The Wow Signal.” Tracy is helping the band integrate, maximize, and capitalize on the exposure they are receiving in media outlets such as KPFK and the LA Weekly (click to see write-up). Tracy is also advising the band with regard to establishing a stronger social media presence on Twitter, Facebook and Youtube...

  Long before I moved to Los Angeles, I was a huge fan of many of the bands that got their starts on the Sunset Strip. The list is long and definitely a Who’s Who of rock ‘n’ roll greats – Van Halen, Guns ‘N’ Roses, The Doors, Incubus, etc. Once I moved to Los Angeles, I got a chance to play at most of the historic clubs on the Strip – the Roxy, Whiskey A Go-Go, what’s now the Key Club, etc. It was a joy that I...